Xinhua Wu
Xinhua Wu
Senior Partner


Tel: +86 13911886886

Office: Beijing

Practice area

Intellectual property, especially trademark field.


Mr. Wu has engaged in trademark affairs since 1997. Before joining W&H Law Firm, he worked in the Trademark Review and Adjudication Board, State Administration for Industry and Commerce, serving as trademark examiner and Deputy-Director of Adjudication Division successively, and then Director of the Enterprise Registration Bureau.


From 2005~2007,as one of the key researchers of the SAIC Trademark Strategy Task Force, Mr. Wu had engaged in the national IP strategy formulation work and drafted National Trademark Strategy Monograph Research Report, being commended for the outstanding performance.


Mr. Wu joined W&H Law Firm in 2014, he was specialized in and good at handling IP disputes, especially in trademark field. Mr. Wu is highly praised for his ability to provide professional legal service and to handle complicated and difficult trademark cases.


Peking University, LL.M.

China University of Political Science and Law, LL.B.




Serving as legal advisor of China Trademark Association;

Serving as legal advisor of China Intellectual Property News;

Serving as legal advisor of Beijing Administration for Industry and Commerce;

Serving as legal advisor of China National Aviation Corporation (Group) Limited;

Represented Guosen Securities Co., Ltd. in the “国信” trademark administrative litigation;

Represented Beijing May 8 Information Technology Co., Ltd in the case of review of and opposition to the refused trademark of “58到家”;

Represented Zhou Heiya Foodstuff Co., Ltd. in a series of cases relating to trademark opposition, invalid declaration and administrative litigation;

Represented Jiangsu Wanjin Tools Co., Ltd in the administrative litigation of the trademark “万金”;

Represented Rheumatism Hospital of Matang, Xianning in the administrative litigation of the trademark “镇氏兄弟”;

Represented We Way Software Inc. in the retrial of trademark infringement against Hangzhou Housekeeper Software Co., Ltd.;

Represented the administrative litigation of the trademark revocation review of “东方忆思”“East IP”;

Represented JIANGXIAOBAI Liquor-making Industry Co. Ltd., Chongqing in the administrative litigation of the trademark “江小白”.

Honors and Awards

Legal Advisor and Member of Expert Tank of China Intellectual Property News;

Legal Advisor of China Trademark Association;

Researcher of Intellectual Property Research Center of Central University of Finance and Economics;

Secretary-General of the Trademark Law Committee of Beijing Municipal Lawyers Association.


In 1996, Mr. Wu’s book of Analysis of Typical cases of Labor Dispute was published by China Materials Press;

In 2004, Trademark Registration and Protection in China was published by Intellectual Property Publishing House;

In 2005, Mr. Wu did the actual writing and drafting of The Criteria for Trademark Examination, Review and Adjudication, which is jointly issued by the Trademark Office and the Trademark Review and Adjudication Board;

In 2007, the book Selected cases of Trademark Review co-edited by Mr. Wu was published by China Light Industry Press;

In March, 2008, A Selected Collection of Intellectual Property Cases – for the Law Enforcement and Judicial Personnel was published by People’s Publishing House;

In December, 2008, Understanding and Application of Trademark Law was published by China Industry and Commerce Press;

In January, 2010, Intellectual Property Law: Case and Academic Studies co-written by Mr. Wu was published by China Encyclopedia Publishing House;

And over 40 articles have been published in different kinds of professional newspapers and periodicals.